Suraj Shrivastavahttps://surajshrivastava.com/building SERP Forge · notes from the deskWhat AI Overviews actually reward — 40 client sites, one patternhttps://surajshrivastava.com/ai-overviews-patternhttps://surajshrivastava.com/ai-overviews-patternWed, 14 Oct 2026 00:00:00 GMTThe pages that get pulled into AI answers aren't the longest — they're the ones that answer a sub-question cleanly in the first 300 words.Spoke at the SaaS SEO meetup in Bengaluruhttps://surajshrivastava.com/bengaluru-meetuphttps://surajshrivastava.com/bengaluru-meetupMon, 12 Oct 2026 00:00:00 GMT30 minutes on building search systems that survive algorithm changes, to a room of 120 founders and marketers.I gave Claude my Search Console and asked it to find dying pageshttps://surajshrivastava.com/gsc-decay-detectorhttps://surajshrivastava.com/gsc-decay-detectorThu, 08 Oct 2026 00:00:00 GMTA weekend build: an MCP workflow that flags pages losing impressions before they lose rankings.Building SERP Forge, the organic growth engine for B2B SaaShttps://surajshrivastava.com/building-serp-forgehttps://surajshrivastava.com/building-serp-forgeFri, 02 Oct 2026 00:00:00 GMTHow a ₹500-an-article freelancer turned into a 12-person agency — and why we stopped calling ourselves an SEO shop.Google is encrypting result URLs. Here's what breaks for rank tracking.https://surajshrivastava.com/google-url-encryptionhttps://surajshrivastava.com/google-url-encryptionMon, 28 Sep 2026 00:00:00 GMTShort take on this week's change and the three things every SEO team should check before Monday.https://surajshrivastava.com/nullhttps://surajshrivastava.com/nullSun, 11 Oct 2026 00:00:00 GMTRan the company from a café in Rishikesh for ten dayshttps://surajshrivastava.com/rishikeshhttps://surajshrivastava.com/rishikeshMon, 21 Sep 2026 00:00:00 GMTWhat remote-managing a team from the mountains taught me about which meetings actually matter.